Media Buying Analytics -

: "What happened?" (e.g., total impressions or clicks last month).

Media buying analytics transforms raw campaign data into actionable insights through several key activities: media buying analytics

: Real-time monitoring of metrics such as ROI , ROAS (Return on Ad Spend), and CPA (Cost Per Action) across multiple platforms. : "What happened

Experts typically categorize these efforts into four distinct layers: : "What happened?" (e.g.

: "Why did it happen?" (e.g., a specific creative failed because of low engagement in a certain age group).