: Unlike standard menus that just list items, these act as a "silent salesman" and a storytelling tool for the brand. For instance, brands like Pepsi are often categorized as "non-conformist" compared to more traditional peers like Coca-Cola. Recommended Elements for the Text
If you are drafting text for such a menu, consider these guidelines from Nicolet College :
: Prioritize "quirky" and "youthful" vibes, often using doodle-style elements or minimal black text on white backgrounds.