: Older leads (30–90 days) that are further along the funnel; they are often cheaper and can provide a steady pipeline .
: Captured via search queries or web forms when a customer is actively researching mortgage options . MORTGAGE LEADS
: Sold to only one lender, offering a higher conversion potential but at a premium price . : Older leads (30–90 days) that are further
Mortgage leads are prospective borrowers who have expressed interest in obtaining a new home loan or refinancing an existing one . They are the essential fuel for growth in the mortgage industry, typically sourced through digital marketing, real estate referrals, or third-party lead providers . Core Types of Mortgage Leads Mortgage leads are prospective borrowers who have expressed
: Generated when a consumer’s credit is pulled for a mortgage application, notifying other lenders that the consumer is in the market .
Successful loan officers typically use a mix of paid and organic methods: