Most Viewed -

: Saturday is considered the best day to post, closely followed by Monday.

To achieve high view counts in 2026, research from Buffer suggests the following optimal posting windows: Most viewed

: Lionel Messi's carousel post celebrating Argentina's 2022 FIFA World Cup win is the most-liked post, with over 75 million likes . In terms of Reels, actress Deepika Padukone set a record in late 2025 with a Reel hitting 1.9 billion views . : Saturday is considered the best day to

: Illusionist Zach King holds the record for the most-watched short video, with his "Magic Ride" reaching over 2.3 billion views as of early 2025. : Illusionist Zach King holds the record for

: The most-liked post is the announcement of Chadwick Boseman's death , which has over 6 million likes .

: DJ Khaled holds the record for the most viewed Snapchat of all time, reaching approximately 750 million views . Best Times to Post for Maximum Views (2026 Data)