PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
"Nan's Song" is the emotional final track on Robbie Williams' 2002 album Escapology . It is a deeply personal acoustic ballad dedicated to his late grandmother, Betty (Bertha Talbot), who passed away in 1998.
: The song concludes with a hopeful vision of reuniting, where he says, "Wasn't life sweet?" . Musical Guide for Performers Nan's Song by Robbie Williams - Songfacts Nans Song - Robbie Williams
: Lyrics like "There's a strange kind of light / Caressing me tonight" suggest a spiritual presence protecting him. "Nan's Song" is the emotional final track on
The song explores the "honest and vulnerable" side of grief, moving from the pain of loss to the comfort of believing a loved one is still near. Musical Guide for Performers Nan's Song by Robbie
: He references her teaching him about "kings and queens" while stroking his hair, highlighting her role as an emotional anchor during his sudden rise to fame.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
