Terms like "salary," "careers," or "hiring".
Use a simple chart to show where your ads are showing up vs. where they should be. Negative keyword report(1).xlsx
Instead of just listing terms, categorize them to show exactly who you are accidentally attracting. Terms like "salary," "careers," or "hiring"
Words like "free," "cheap," or "discount". Terms like "salary
An "interesting" report should also be a safety check. Look for "Negative Keyword Conflicts"—cases where a negative keyword is accidentally blocking a positive keyword you actually want to rank for.
Here are three creative ways to transform your raw data into a report that drives action: 1. The "Ghost Traffic" Narrative
Identify terms from locations you don’t serve (e.g., "Canada" when you only ship to the US). 3. The "Conflict" Audit