: Early access was granted exclusively to Amazon Prime members starting at 4:30 PM on June 22, with the open sale following on June 27.
: Before the phone even went on sale, it crossed one million "Notify Me" requests on Amazon India. oneplus 5 buy amazon
: Customers purchasing from Amazon received unique incentives, including Kindle e-book credits, Amazon Pay cashback for signing into Prime Video, and accidental damage insurance. Market Positioning and Impact : Early access was granted exclusively to Amazon
OnePlus leveraged its online-first model through Amazon to position the as a "flagship killer" at a competitive price point: Amazon India touts OnePlus 5 'exclusive' - CNET 2017 . At that time
on June 22, 2017 . At that time, it became the highest revenue-grossing smartphone in its launch week on Amazon India, witnessing a three-fold growth compared to its predecessor, the OnePlus 3T .
launch was a major e-commerce event in India, characterized by intense consumer anticipation and exclusive offers: