Ideas — People Who Buy

Selling an idea is often harder than selling a product because ideas aren't tangible or easily quantified. To capture the attention of "people who buy ideas"—like studio executives, publishers, or corporate investors—you must bridge the gap between a raw concept and a low-risk investment. Understanding the "Idea Buyer"

: Large companies like IBM look for ideas backed by a list of potential paying customers to "prime" a solution. Proven Methods for Selling Ideas How to Sell an Idea to a Company Without Them Stealing It people who buy ideas

: Buyers often fear lawsuits or financial loss if an idea isn't already patented or proven. Selling an idea is often harder than selling

: Many decision-makers, such as those at MGM , admit that if they knew which ideas would be hits, they would only buy those. Proven Methods for Selling Ideas How to Sell