TikTok has introduced a "microtrend" culture where styles like "cottagecore" or "Y2K nostalgia" can go viral and fade within weeks.
Anyone with a smartphone can become a trendsetter. This has allowed for greater diversity in representation, highlighting different body types, cultures, and gender-fluid styles. The influence of fashion on today's youth
There is a significant pressure to "fit in" to avoid social exclusion, leading many to adopt viral styles to feel a sense of belonging within their peer groups.
