The music video , released on December 22, 2020, serves as a "bittersweet" tribute:
: Critics noted that the song demonstrated Pop Smoke's ambitions to expand beyond Brooklyn drill into mainstream pop and R&B. His deep baritone, often used for "menace," was recontextualized here to sound tender and soulful . Chart Performance and Reach POP SMOKE - WHAT YOU KNOW BOUT LOVE
: The visual concludes with an inspiring message from the rapper: "Whatever you wanna do, just fucking do it. Don't look back". The music video , released on December 22,
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