The industry is expected to reach approximately $621.7 billion by the end of 2025.

Advertising is becoming the primary revenue stream. By 2029, global advertising revenue is forecast to be 80% digital , driven by mobile platforms and connected TV (CTV).

Internet advertising, video games, and video-on-demand (VOD) remain the fastest-growing segments globally. Key Industry Trends 2025 Digital Media Trends | Deloitte Insights

Global E&M revenue is projected to maintain a steady growth trajectory, with specific regional markets like and Nigeria (11.2% growth in 2024) significantly outperforming global averages.