Legend says they grew from drops of milk from the Greek goddess Hera . Later, the goddess Venus was said to have cursed the flower with a yellow pistil because she felt its white beauty threatened her own.

The "story" of ProFlowers is a mix of business innovation, myth-inspired education, and real-world customer experiences.

The company was co-founded by and launched just before Valentine's Day in 1998. Initially, the site performed poorly because developers changed the original design specs. However, after a complete rebuild for Mother’s Day that followed the co-founders' specific "wireframe" vision, the site saw conversion rates of over 20%—a success that lasted for two decades. ProFlowers is now part of the FTD Companies network and maintains an A+ rating with the Better Business Bureau. The "Story" Behind the Flowers