: The tool used by advertisers to set budget, target audiences, and bid for ad space. Examples include StackAdapt , AdRoll , and Amazon DSP .
: The "marketplace" where DSPs and SSPs connect to conduct real-time auctions. Types of Programmatic Buying The Beginner's Guide to Programmatic Advertising programmatic ad buying
Programmatic ad buying is the automated process of buying and selling digital ad space in real time using software and algorithms. Unlike traditional methods that require manual negotiations and "requests for proposals," programmatic systems use AI to match advertisers with their ideal audience across the web instantly. How the Ecosystem Works : The tool used by advertisers to set