Software used by publishers to list their available ad inventory and manage the sale of impressions to various buyers.
A direct deal between an advertiser and publisher for specific inventory at a fixed price, bypassing the auction process entirely. Key Benefits Programmatic Advertising - What It Is and How It Works programmatic media buying
An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market. Software used by publishers to list their available
A digital marketplace that connects DSPs and SSPs, facilitating real-time auctions for individual ad impressions. Primary Buying Methods and the ad is served instantly.
An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly.