: A tech genius and social media expert specialized in computer science and coding.
: Each doll is typically paired with a functional science experiment—such as building a working volcano, creating a circuit, or making "lava" lamps—allowing children to replicate the science seen in the show at home. Media Presence Project McВІ
: The franchise often includes "Art" in the acronym (STEAM), incorporating creativity and design into the scientific process. : A tech genius and social media expert
: A writer and leader with a focus on problem-solving. : A writer and leader with a focus on problem-solving
The primary goal of Project Mc² is to break stereotypes by showing that "smart is the new cool". Unlike traditional doll lines, Project Mc² emphasizes intellectual capability alongside style.
The series follows McKeyla McAlister and her best friends—Adrienne Attoms, Bryden Bandweth, and Camryn Coyle—as they use their specialized scientific skills to solve high-stakes missions and protect the world. Each character represents a different branch of STEM: