Research shows people often don't understand the intended meaning of a scale. For instance, on a 100-point employee scale, anything above 75 should be "respectable," but managers often feel pressured to inflate scores to near 100.
In professional environments like grant applications, "ranking" items against each other is often found to be more reliable and less biased than "rating" them individually. Interesting Alternatives rating
Critics and users have developed unique ways to "fix" the star system: Research shows people often don't understand the intended
These numbers have real-world weight. Customers tend to spend 31% more on products with glowing reviews, and a slight dip in a theatrical rating can cause a box office drop of nearly 30%. The Flaws in the "Five-Star" World | Jami Gold, Paranormal Author Despite their ubiquity,
Should Books Have a Rating System? | Jami Gold, Paranormal Author
Despite their ubiquity, traditional rating systems have significant pitfalls: