And Trends - Research Methodology: Techniques

At its core, research methodology is divided into three primary approaches, each suited to different types of inquiry:

The shift toward digital-first interactions has popularized mobile ethnography and online survey platforms. Virtual Reality (VR) is also being used to create controlled environments for behavioral psychological research without the need for a physical lab. Research Methodology: Techniques and Trends

Focused on understanding human experiences and social phenomena, this approach gathers non-numerical data. Techniques include in-depth interviews, focus groups, and ethnography (participant observation). It prioritizes "why" and "how" over "how many." At its core, research methodology is divided into

As techniques become more sophisticated, ethical boundaries are being re-examined. The use of personal data in AI training, the privacy of participants in digital spaces, and the potential for algorithmic bias are critical concerns. Modern methodology now requires a rigorous approach, ensuring that participant protection is integrated into the technical workflow from day one. 4. Conclusion Techniques include in-depth interviews