The release of "Serious" followed a significant shift in Rich NxT's creative process. After a period of frustration, he overhauled his studio workflow , moving away from problematic analog setups toward a more streamlined MIDI and vintage groovebox-based system.
: Rich's signature sound involves doubling or tripling baseline layers to create intricate, moving synth and percussion lines. Institutional Impact Rich NxT - Serious
: Unlike the more aggressive or "acidic" B-sides like "Eight," "Serious" is described as a "sunny festival-inspired cut" with a beautiful vocal that lingers long after the performance. Creative Mindset and Evolution The release of "Serious" followed a significant shift
As one of the architects of FUSE London, Rich NxT used tracks like "Serious" to transition the brand from a free Sunday after-party at 93 Feet East to a globally respected label. The track was a staple in sets by FUSE co-founder Enzo Siragusa throughout the summer of its release, hammering dancefloors from London to Amnesia in Ibiza. Institutional Impact : Unlike the more aggressive or
Watch Rich NxT's 'Know The Score' short film to see how his London roots and the evolution of FUSE shaped his production style: Rich NxT - 'Know The Score' Short Film FUSE London YouTube• Feb 25, 2021 traxsource.com/artist/63713/rich-nxt">NxT Records label?