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The video has garnered over 56 million views on YouTube, cementing it as one of the most recognizable visuals from his debut era.
The visual depicts Rich The Kid being institutionalized in a psychiatric hospital . The plot follows him as he is held captive and eventually attempts a breakout while Quavo and Offset make appearances throughout the facility.
March 30, 2018 (as part of the album release). Album: The World Is Yours . Labels: Interscope Records and Rich Forever Music. Genre: Hip-Hop/Rap. Production & Themes Rich The Kid - Lost It ft. Quavo, Offset
The track features a booming bassline typical of the Atlanta trap scene. Lyrically, the song focuses on themes of , gang loyalty , and a lavish lifestyle . Rich The Kid and the Migos members trade verses about high-end fashion (Louis Vuitton), expensive cars (Bentley, "retarded" coupes), and their rapid rise in the music industry. Music Video
While "Plug Walk" and "New Freezer" were the primary commercial drivers for the album, "Lost It" was a fan favorite that contributed to The World Is Yours entering the . The song remains a staple of his discography, often cited for the seamless chemistry between Rich and the Migos. The video has garnered over 56 million views
Released on July 9, 2018, the official music video adds a conceptual narrative to the song: Alex "Grizz" Loucas.
Watch the official music video directed by Alex 'Grizz' Loucas, featuring the psychiatric hospital escape narrative: Rich The Kid - Lost It ft. Quavo, Offset RichTheKidVEVO YouTube• Jul 10, 2018 March 30, 2018 (as part of the album release)
"Lost It" is a high-energy collaboration between , Quavo , and Offset , serving as a standout track from Rich The Kid's debut studio album, The World Is Yours . Song Overview