While SKT launched V Coloring in September 2020, all three major Korean carriers (SKT, KT, LG U+) began offering it as a unified joint service in May 2021.
Ring Back Tone (RBT) Service Report The Ring Back Tone (RBT) service, known as (Tong-hwa-yeon-gyeol-eum) or Coloring (컬러링) in South Korea, has evolved from a simple audio personalization tool into a sophisticated multi-media value-added service (VAS). 1. Market Overview Ring Back Tone (통화연결음)
The global RBT market was valued at $5 billion in 2024 and is projected to reach $6.67 billion by 2030 . While SKT launched V Coloring in September 2020,
The most significant recent shift is the transition to , which plays short-form video content on the caller's screen during the call setup period. all three major Korean carriers (SKT
While SKT launched V Coloring in September 2020, all three major Korean carriers (SKT, KT, LG U+) began offering it as a unified joint service in May 2021.
Ring Back Tone (RBT) Service Report The Ring Back Tone (RBT) service, known as (Tong-hwa-yeon-gyeol-eum) or Coloring (컬러링) in South Korea, has evolved from a simple audio personalization tool into a sophisticated multi-media value-added service (VAS). 1. Market Overview
The global RBT market was valued at $5 billion in 2024 and is projected to reach $6.67 billion by 2030 .
The most significant recent shift is the transition to , which plays short-form video content on the caller's screen during the call setup period.