While it could be a technical archive, I am answering for the most likely scenario for a blog post: a or review of a business case study.

List of Case Studies On Strategy (Catalogue IV) | PDF | Airlines | Brand

What the data (perhaps in segment "34") revealed about consumer behavior.

It could be a from a security camera (CCTV), dashcam, or a media archive where "RTS" stands for "Real Time Stream" and "34" is a timestamp or segment.