Shea Moisture Buy One Get One 2017 Apr 2026

Within 24 hours, the company pulled the ad and issued a candid apology on Facebook, stating, "We really f—ed this one up".

Later that year, Shea Moisture’s parent company, Sundial Brands, was acquired by Unilever for approximately $1.6 billion. Strategic Impact shea moisture buy one get one 2017

The "Buy One, Get One" (BOGO) promotions in 2017 were often overshadowed by the fallout from the (or "Hair Hate") campaign. While intended to promote inclusivity, the ad was widely criticized for "whitewashing" a brand that had built its reputation on serving the specific needs of Black women with textured hair. Key Events of 2017 Within 24 hours, the company pulled the ad