A-list musical acts and viral DJs performing on stages built into the architecture.
Concession stands replaced by Michelin-star pop-ups serving "tournament-themed" tasting menus.
Exclusive collaborations between legacy fashion houses and tournament sponsors.
Fans mirroring the iconic jerseys and custom sneakers of the finalists. The Entertainment: More Than a Game
Should I include to make it feel more grounded?
Secret, invite-only events at the city's most exclusive rooftops.
What is the ? (A quick social read or a long-form deep dive?)