The Guide To Great Logos Apr 2026

It sticks in the mind. This is often achieved through a unique "hook"—one specific element that is unexpected or clever.

It must work everywhere. Can it be embroidered on a hat? Can it work in black and white? Does it look good on a giant billboard and a tiny business card? The Guide To Great Logos

Hand-draw dozens of ideas. Don't worry about being an artist; worry about the concept. It sticks in the mind

Avoid design trends like the "swoosh" of the early 2000s or the "flat design" obsession of the 2010s. A great logo should look relevant 20 years from now. 2. Choosing Your Mark: The Four Types The Guide To Great Logos