The Science Of Influence Online

Hotels increased towel reuse by 26% simply by changing signs from "Help save the environment" to "75% of guests in this room reuse their towels."

People are more likely to follow a jaywalker into traffic if that person is wearing a business suit rather than casual clothes. The Science Of Influence

We are conditioned from a young age to follow the lead of credible, knowledgeable experts. Symbols of authority—like uniforms, titles, or even expensive suits—can trigger compliance. Hotels increased towel reuse by 26% simply by