: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google.
Technically, Twitter began integrating Periscope's core features directly into its main application as early as late 2016, allowing users to "go live" without needing a separate app. Decline and Discontinuation twitter buys periscope
: Periscope allowed everyone from private users to celebrities and journalists to broadcast global events at scale. Integration and Peak Success : The integration provided a new platform for