Understanding Consumer Behaviour Instant

High involvement but few differences between brands (e.g., flooring).

Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists.

5 Factors That Influence Consumer Behavior | Rasmussen University Understanding Consumer Behaviour

Two 10% discounts often feel more valuable to a shopper than a single 20% discount.

Comparing features, price, and ease of use. High involvement but few differences between brands (e

Low involvement but significant brand switching (e.g., snacks). 🌍 Factors That Pull the Strings

Multiple layers of influence shape every choice a consumer makes: salt or toothpaste).

Low involvement with little brand difference (e.g., salt or toothpaste).