Washington*dc*hotels 【Original — Workflow】
Gross Operating Profit per Available Room (GOPPAR) remains at roughly 90% of 2019 levels due to elevated operating costs.
Transformation of former Mandarin Oriental; new luxury spa and "Dōgon" restaurant. Tempo by Hilton Downtown Opened May 2025 278-key office conversion at 1776 K Street NW. Willard InterContinental Restored July 2025 Full restoration of 335 historic accommodations. CitizenM Georgetown Summer 2026 washington*dc*hotels
A defining 2026 trend is a heavy shift toward personalized guest experiences; brands failing to adapt risk losing market share. Notable 2026 Events & Impact Gross Operating Profit per Available Room (GOPPAR) remains
Luxury hotels are the only segment expected to maintain or improve ADR. Suburban submarkets like Bethesda-College Park and Frederick-Rockville are currently outperforming the urban core. washington*dc*hotels
