Buyers concerned with the "blood diamond" trade or labor conditions in mines often view moissanite as a guaranteed ethical alternative. 3. Gen Z and Millennial Trendsetters
Many couples are opting for moissanite engagement rings to allocate funds toward other life milestones, such as home down payments or travel, while still owning a durable stone that ranks 9.25 on the Mohs scale. 2. Ethical and Environmental Advocates who buys moissanite
Because of its affordability, consumers in this group often buy moissanite for "travel jewelry"—pieces they can wear on vacation without the high financial risk of loss or theft. 4. Tech-Savvy and Educated Shoppers Buyers concerned with the "blood diamond" trade or