Who Buys Motorcycles (2026)

Current market research and demographic studies indicate that the typical motorcycle buyer in the U.S. is becoming older, more affluent, and increasingly female. While (ages 60+) have traditionally anchored the market, the primary purchasing power currently resides with riders aged 45 to 64 , who possess the disposable income for premium touring and adventure models.

: A detailed one-sheet from Cycle Trader outlining buyer motivations, marital status, and household income, noting that 28% of buyers earn over $100k annually. who buys motorcycles

: CivicScience investigates the "Millennial potential," finding they are more likely to be in the market for a first bike despite having lower average incomes. and household income