This group has the highest volume of unused gift cards , with an average of $255 in unredeemed value per person. They bridge the gap between physical and digital preferences.
The most active segment, spending an average of $456 per year on gift cards. They are twice as likely as Baby Boomers to purchase them and lead the market in digital gift card usage. who will buy gift cards
Beyond traditional gifting, consumer behavior has evolved into several "use-case" categories: This group has the highest volume of unused
Market research identifies distinct behaviors across generations, with younger cohorts driving digital adoption while older generations stick to physical cards. They are twice as likely as Baby Boomers
The gift card market has shifted from a simple "last-minute gift" to a strategic tool for personal budgeting and corporate incentives. While remain the primary purchasers, a significant rise in self-use —where buyers purchase cards for themselves to earn loyalty points or manage budgets—is a defining trend for 2025. Key Gift Card Buyer Demographics