: Beyond leisure, media content provides essential mental relief, fosters social connections, and encourages self-expression and creativity.

: While traditional sectors like film and television remain pivotal, OTT (Over-The-Top) platforms held nearly 70% of the industry presence in 2023.

: Market share for digital media products is projected to exceed 50%, driven by the growth of connected consumers and digital advertising. In India, for instance, nearly 23% of consumers now rely solely on smartphones for entertainment.